Representing Athol Dickson

ATHOL DICKSON has signed with Simply Communicate to represent him in an exciting new chapter of his writing career.

image thumb Representing Athol Dickson

Athol has been nominated for the Christy Award five times and awarded that honor for his exceptional writing in River Rising, The Cure, and Lost Mission.

Now this master story teller is releasing a number of his titles both in eBook and print under his own imprint. And, as the owner of Simply Communicate I will be handling all marketing and public relations for this venture as well as other projects Athol has planned for the future.

From the first time I reviewed River Rising and interviewed Athol Dickson, he has been more than just another writer. And this adventure will be far more than a relationship with another client. He has offered guidance to me from afar in my own writing and now I am honored to be a part of his continuing career.

You’re welcome to visit Simply Communicate but I’m not really looking for more clients. What I am looking for is my friends and followers to join this author and me in a very special journey. No publishers. No agents. Just a uniquely gifted writer becoming the master of his own destiny in the literary world.

You can help me now by leaving a comment here if you would like to follow how this and other projects progress. What do you think of published authors striking out on their own? What questions would you like to ask Athol about his writing future? I’m looking forward to hearing from you.

SC Banner JPG Representing Athol Dickson

You Create … We Simply Communicate

The Google+ SEO Advantage

 The Google+ SEO AdvantageThursday Freebie: No strings attached help for those trying to communicate through social media and the web. No strings attached means just that; why put in all the work required into learning without sharing that knowledge with others? Check  Be sure and share this link with all your friends.

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If you’re on the fence about diving into the deep end of the Google+ pool, here is one compelling reason you need to go on and take the plunge. People who have been using Google+ consistently are noticing something different when they search their own name. Their Google+ Profile is outranking their Facebook and Twitter profiles they have worked on for months and even years.

So why do Google+ profiles show up in searches so high in page rankings? The answer lies in how Google searches its user base compared to how Facebook allows its user base to be searched. Facebook actively blocks Google from crawling most of its content.It allows Google to crawl Fan Pages but not regular profiles.

Posts and replies between users on Facebook that mention your name are often missed by Google search spiders. The end result is that your name being mentioned on Google+ has a greater search engine (SEO) presence than anywhere else.

The Google+ SEO Advantage
How Google+ offers better search results

Internal Linking

Google+ makes it exceptionally easy to link to a lot of people you don’t even know through circles. It isn’t unusual for people who have labored on Twitter for months to have a thousand followers to accumulate three times that amount in their Google+ circles in weeks.

The circle strategy of Google+ makes for fantastic internal linking. The more your content is shared in other people’s streams and profiles, the more your content is crawled, indexed, and chosen as important by search engines.

Incentivized Inbound Links

Google now displays author photos in its search results. It takes a little effort on your part to take advantage of this but the dividends are well worth it. To learn how to set up inbound links click here.

Indexable Content

Because Google indexes and searches everything in your Google+ profile, there is much more for web crawlers to find out about you.All of the following and more in your profile are searched.

  • Biographical Information
  • Full Text of Public Posts
  • Photos
  • Links to people who have added you to their circles
  • Everything you have ever +1’d

All of that text adds up to thousands of searchable characters. Compare that to the 160 characters Twitter allows for biographical information and your profile on Facebook that looks more like an auto-generated pamphlet to search engines.

To test this out go to SEO-browser.comand compare your Google+ and Facebook profile. My Google+ Author Page profile provided four times the number of characters searched compared to my Facebook profile.

  • Characters searched in Facebook Author Page Profile = 71
  • Characters searched in Google+ Author Page Profile = 278

On-Page Optimization

Title tags are one of the most significant aspects of on-page optimization. Google allows much longer and descriptive title tags than either Twitter or Facebook. Many Facebook title tags often show up as only three words in searches. The end result is that Google+ title tags offer more to be searched, thus better search results.

Google+ Author Profiles in Search Results

Only Google+ can be searched this way! By linking to Google+ profiles in search results, they create an advantage that no other social media service can duplicate. Since Google first introduced author photos in search results, people have rushed to get their photo included. The reason is simple: rich snippets (as with photos) increased click-throughs.

The Kindle Owners Lending Library and Black Helicopters

CAT Bradley, a friend of mine, knew she would spark my interest when she tagged me on Facebook with the following post. About 60,000+ eBooks have recently been removed from the B&N Nook store (and other vendors), and are now only available on Kindle.

image thumb3 The Kindle Owners Lending Library and Black Helicopters

Before I proceed I must first offer a disclaimer. I am a dedicated NOOK Tablet/Color user. While Amazon lovers were still dreaming of a tablet I was happily using my NOOKcolor for everything from a great reading experience to watching Netflix and Hulu Plus. And, on the occasion when it was the only way possible, reading Kindle books with my Kindle App – ON MY NOOK!

Now on to the matter at hand; the link offered was to a site called Pixel of Ink. This site is dedicated to featuring free and bargain eBooks and recently posted the following article:

Due to the lack of new Free eBooks available for the Nook we will no longer include Nook links in our posts. Where did all the Nook freebies (and deals) go? The lack of Nook books seems to be due to a special deal that Amazon offered to Authors: In exchange for listing their eBooks exclusively on Amazon, their books automatically get included in the Kindle Owners Lending Library. As a result, about 60,000+ eBooks have recently been removed from the B&N Nook store (and other vendors), and are now only available on Kindle.

The idea of the Amazon Lending Library is great. Here’s how it works. Authors agree to only list their books with Amazon and therefore receive a royalty for every book “rented” through the Kindle Owners Lending Library. This is very inviting to self-published and indie published writers because it gives them exposure they can’t seem to get any other way.

Recently I posted an article about Andy Andrew’s new non-fiction work, “How do you Kill 11 Million People?” I noted how spoiled readers are becoming in expecting cheap or almost free eBooks. This all seems like a blessing to readers, but is it?

A quick Google search landed me on comments from a number of published authors who are reluctantly playing Amazon’s game but also aware of the big picture. Consider this post on Goodreads from a self-published author with several books on Amazon’s “exclusive” program.

Just for the record, I have a well-known author friend who’s in the Kindle lending program. Rather than making 75% on a book sale, he makes just 10-Cents on a book rental. He had 300 books rented during one recent period. That means he made a whopping $30. I know it’s wonderful for all you readers who like books as cheap as possible, but what happens when all the good authors say: “Forget it. I can’t make enough money for writing to be worthwhile.” Then there’ll just be the 99-cent first novels by aspiring authors. Have fun.

image thumb4 The Kindle Owners Lending Library and Black HelicoptersSo where’s the conspiracy? Amazon has just announced it is preparing to unveil its own imprint. Their end game is not so secret; they want a cradle to grave monopoly on books.First tier authors are already rebelling against the Lending Library with a number of lawsuits underway by major publishing houses like Hachette and Random. Are the publishers angels? Certainly not. But at least they do thrive in a competitive environment. Amazon wants no competition – plain and simple.

Perhaps Amazon’s exclusive strategy will make a few struggling authors some real money. But in the long run I can only see one real winner. Surprisingly to some it won’t be the author or the reader. Monopolies never benefit anyone except those holding the monopoly.Will Barnes and Nobles look for a way to do the same thing? Perhaps. If they do, they can park their black helicopter right next to Amazon’s in the “aren’t we stupid consumers” garage for all to admire.

Until then, I have yet one more reason to love my NOOK. I’m sure Amazon is quaking in its boots.

Google Made Me Stupid

Or was I Already that way?

image thumb2 Google Made Me Stupid“Try reading a book while doing a crossword puzzle; that’s the intellectual environment of the Internet.” – Nicholas Carr

It may be cutting edge to write a novel using only Twitter (it’s being done) but is that how we really want to think and speak? Do parents want their children to listen to them the same way they listen to Google – clicking on whatever catches their attention at the moment? Do we really want our employees speaking to us in staff meetings in tweetspeak?

Technology writer, Nicholas Carr, first began questioning the effects of the Internet on our thought processes with his article on the subject in the July/August 2008 issue of The Atlantic. His main concern in Is Google making us stupid? was the effect relying on the web as his main source of information had on his concentration. Calling upon studies by recognized authorities on the science of the brain he noted:

The Internet promises to have particularly far-reaching effects on cognition…The Internet, an immeasurably powerful computing system, is subsuming most of our other intellectual technologies. It’s becoming our map and our clock, our printing press and our typewriter, our calculator and our telephone, and our radio and TV.

When the Net absorbs a medium, that medium is recreated in the Net’s image. It injects the medium’s content with hyperlinks, blinking ads, and other digital gewgaws, and it surrounds the content with the content of other media it has absorbed. A new e-mail message, for instance, may announce its arrival as we’re glancing over the latest headlines at a newspaper’s site. The result is to scatter our attention and diffuse our concentration.

Carr continued this conversation in his book, The Shallows. The author is not suggesting we all ditch the Internet but rather that we recognize its advantages and disadvantages. He admits that the seduction of technology is hard to resist but still needs to be understood for what it is. His primary point is that every major leap in technology ultimately changes the way people process information and make decisions.

It is easy to perceive innovations like Facebook, Google, and the myriad of information portals available on the web as proof of the imminent demise of civilization. The truth, however, is that every leap in communication over the last 3000 years has been met with both enthusiasm and fear.

Plato and the Written Word

In The Republic, Plato has Socrates declaring that poetry has no place in the perfect state. Those who hate poetry might agree but not for the reasons argued in ancient Greece. In that era, oral tradition was the accepted method of transmitting information while poetic epics like The Iliad were new comers. Poetry was the Google Docs of Plato’s generation and he was a champion of it. His argument for written transmission of ideas was that it encouraged the orderly and logical diffusion of knowledge.

Grammar and the Gutenberg Press

Before the introduction of printing in the late 15th century, there was no system of punctuation and more often than not was simply non –existent. Chaucer, for example, included almost no punctuation in his manuscripts. The new fangled printing press was often railed against much like some people today warn how Amazon and eBooks are ruining our minds. So in fairness, every new technology in history has changed the way people think.

The Real Problem

It isn’t new technologies that are the problem but rather our failure to recognize how they can affect how we think, or in some cases don’t think. Nicholas Carr sees some unique dangers in this digital age that must be addressed. In his words, “Multitasking erodes cognitive control. We lose our ability to say that this is important, this is unimportant. All we want is new information.” In contrast, when a reader opens a book, “there’s nothing else going on except words on a page.”

Carr admits he has not had great success in limiting the time he spends online but has still made some important changes. When he finds information on the Web he then tries to find the source material in print or by way of compromise, his eReader: “I’d make an effort to actually read those things in print. I did find that made a big difference in my ability to be attentive and a thorough reader and hopefully a deeper thinker.”

Neither Carr nor I am asking people to give up the Internet. In fact, quite the opposite. We simply need to become masters of whatever tool of information we have at hand. I love movies and some TV shows but 24 consecutive hours of Hell’s Kitchen, Jersey Shore or even Masterpiece Theater is bound to rewire one’s brain on some primal level.

Someone once asked me why I didn’t want an eReader that can be read in direct sunlight, like at the beach for example. My reasons are simple and personal: I generally don’t read novels in direct sunlight and I don’t go to the beach to learn what others have to say.

I have a favorite spot just minutes from my house that, in the off season at least, offers nothing but water, sky and sand. No communication devices allowed, period. I don’t go there to read or write. I go there to disconnect from all artificial sensory input. God has put quite enough there for me to consider, keeping my mind and soul busy for hours on end.

Related Topics

eBooks: Fight the Future
A Reality Check about Change
The Digital Natives are Restless

eBooks – Fight the Future

 

image thumb3 eBooks – Fight the FutureAS I BEGAN RESEARCH for this first installment of my look at trends in writing, publishing and reading I was drawn to a line from the X-Files movie.

He had different hopes for you. That you would uncover the truth about the Project. That you would stop it. That you would fight the future.

Less than twelve months ago I was fighting the future of words and ideas. As far as I was concerned eReaders were a novelty for people with enough money to burn  to purchase such toys before they grew tired of them and came back to “real” books. Then, I ate my words, got a NOOKcolor for Christmas and promptly bored everyone to tears bragging about the thing. Of course, like any good blogger I had to share it with my little piece of the cyber world in “Confessions of  a NOOK” and to ask for your opinions in “The Death of Books?”.

Never make the mistake of thinking that “real” books don’t have a central place in my world because such is far from the case. Look at the picture again. On the left is my NOOKcolor and on the right my prized possession of a Thayers Greek English Lexicon printed in 1886. Both have their place: the Lexicon because it belonged to my father and before him to a cousin of D.L. Moody – the NOOKcolor because it has diversified my reading in ways I could not previously have enjoyed. So with all of that out of the way, on to ePublishing and the implications it holds for the writer and the reader.

Consider these words emailed to me from a multi-published author who has won numerous awards.

Here’s the sad truth about traditional publishing these days they’ll hire the same freelance consultants you would have hired if you had self-published and they’ll expect you to work your rear end off doing most of the promotion and marketing yourself anyway. All a traditional publisher is good for anymore is an advance. And those are shrinking fast. I view ePublishing as a blessing from God, an emancipation from a system that has always been stacked so heavily in the publisher’s favor as to make mid-list authors little more than indentured servants. The Internet changed everything, and those who remain stuck in the old model are not going to survive.

And those thoughts are shared by a wide range of people in the know about the world of writing and publishing. Caleb Warnock offers the following trends and facts:

  • A huge rise in the number of new publishing companies, and many of them will be ebook-only publishers.
  • Established publishers, big and small, will announce they will become ebook-only publishers.
  • Independent writers — those without publishing contracts or agents — will have access to audiences they’ve never had before, and many of them will begin to show up on bestsellers lists.
  • In late 2010, some authors were able to get agents by offering a book for free on Kindle, and when that book rose into the bestsellers, agents began to call. Expect to see many more authors trying this route, and some of them with success.
  • Amazon has predicted that sales of ebooks on its website will soon outstrip sales of paperback and hardback books.
  • Google has launched Google Ebooks, a gamechanger which will allow indie authors and independent bookstores to have huge distribution — something that has never happened before, and its happening in the “cloud” format.

I have only just begun to scratch the surface of what is already happening in the world of reading. Now the question is, are you fighting the future and if so why? I would love to hear from writers but I am even more interested in hearing from readers with their opinions about the pros and cons of eBooks. Give us some real world observations. Sell us on the idea. Or tell us why eBooks are just not for you and fighting the future of books is a good fight indeed.

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